Humor blogger Katherine Fritz will tell the story of how she started a blog in an act of whimsy, went viral four or five times, poured her heart out to millions of strangers, discovered a creative outlet she never knew she was missing, landed a gig as a contributor to MTV Style, and finally told her mother about her blog.

Grace Park will provide an overview of the upgrades included in the WordPress.com Premium plan that all attendees receive, and answer questions to help you make the most of your blog.

Join Lance Willett as he talks about the recent changes to the design of the WordPress.com dashboard. He’ll cover reasons behind the changes, effects of various improvements, and plans for the future. With the introduction of Jetpack Manage, this talk will be relevant to self-hosted wordPress users as well.

Renowned food blogger Russ Crandall will be talking about how he found his niche in the wide world of food blogging and how his focused approach created unexpected opportunities.

Join Kathryn Presner as she walks through a variety of widgets, shows how to use them, and demonstrates how the widget visibility feature can give you greater control over the pages of your blog.

Karen Arnold will give tips for taking better iPhone photos and demonstrate how to use the WordPress mobile apps to document your own travels, even in your own neighborhood.

Emily Austin didn’t set out to create a wildly popular parenting blog; 3 years later, she was named a 2014 BlogHer Voice of the Year and featured on the Huffington Post and CNN.com. She’ll talk about how she grew a large and loyal following, one relationship at a time.

Cheri Lucas Rowlands will talk about discovering content, getting discovered, getting inspired, and connecting with other bloggers using the editorial tools and communities available on WordPress.com.

Learn how to choose the theme that best suits your site. Lance Willett will discuss different types of themes, what to look for when making a choice, and explain the difference between free and premium themes.

Kathy Cano-Murillo, the force behind craftychica.com, will share her crafting journey from personal passion to big business.

Josepha Haden will share SEO tips & tricks she’s picked up over the last ten years as an SEO and marketing consultant to help you you improve your blog’s performance, and Marjorie Asturias will cover the basics of how to promote your work, both through social media tools and more traditional means such as creating a press kit.

Erick Hitter will highlight WordPress.com features available to self-hosted blogs via Jetpack, including the new Jetpack Manage tool for managing multiple blogs.

Katherine Fritz, Emily Austin, Russ Crandall, and Kathy Cano-Murillo come back on stage to talk about the different publishing, employment, and business opportunities that have come their way since they started blogging.

Join Marjorie Asturias as she runs through some of the most popular ways to monetize your blogs.

Josepha Haden will share some tips for formatting your WordPress posts with some of the less obvious built-in options of the post editor.

Most people know that the more you post to your blog, the more engaged your audience is, and the more Google likes your site. But it can be hard to carve out time or inspiration to write every day! Join Jen Mylo as she walks through some ways to beef up your editorial calendar without stretching yourself too thin. This session will cover adding video to your site with VideoPress, embedding video and other media from third-party sites, scheduling future posts, and a few other tips on how to keep the content cookie jar full of treats for your readers.

In this workshop, we’ll talk about building a writing habit, finding inspiration and post ideas, and doing exercises to unlock your mind and start some new posts. Be sure to bring your laptops or notebooks — and prepare to write! This session will be led by Cheri Lucas Rowlands, a story wrangler for WordPress.com and Longreads.

Learn how to customize the look and feel of your WordPress site using the Customizer, taught by WordPress.com theme expert Erick Hitter.

WordPress.com theme experts Kathryn Presner and Erick Hitter teach a workshop on how to customize your blog’s appearance using the Custom CSS upgrade. After covering how CSS works and how to create some basic (and more popular) design changes with CSS, the last portion of the class will be a CSS Clinic, where you can ask how to do specific things to your site with CSS.

In this open and informal discussion session, WordPress.com editor Cheri Lucas Rowlands will talk a bit about what makes a great post. Be sure to bring your laptops, notebooks, or drafts to work with: you can ask specific questions, learn about others’ techniques, and brainstorm story ideas with the group.

Dig deeper into customizing your site. In this session, longtime WordPress workshop teacher Kathryn Presner will teach you how to use the WP Admin screens to set up custom menus for your site navigation, and widgets to bring more shazam to your sidebars. And yes, you’ll even try out the custom menu widget. Worlds collide!