Ariel has been on the internet since 1992, started blogging in 2000, and founded her digital publishing company the Offbeat Empire in 2007. Her focus has always been on digital media, although she did her time in the print trenches in the ’90s first as the Executive Editor of a rave magazine and then freelance writing for print weeklies. She graduated from the Columbia Publishing Course at Columbia University’s Graduate School of Journalism in 2001, where she disappointed her instructors by being blue-haired weirdo who mostly wanted to talk about blogs. In the years since, her work has been featured by the likes of the New York Times, Today Show, and The Guardian. Ariel’s book, Offbeat Bride: Creative Alternatives For Independent Brides, was first published in 2007 with a second edition in 2010. Through her work with the Offbeat Empire, she now reaches over a million monthly readers.